Retail trade is booming and why it matters —

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Dreaming about making a fortune on the stock market? You’re not the only one.

Retail trade—non-professionals buying and selling securities like stocks, options, and ETFs—is booming. From January to early February this year, the largest retail trading apps were downloaded more than 10 million times. This enthusiasm culminated in the GameStop trading frenzy, which captured headlines, eyeballs, and dollars.

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